A trustmark for the Internet of Things (IoT):

The Trustable Technology Mark empowers consumers to make informed decisions & enables companies to prove their connected products are trustworthy.


The Internet of Things increasingly touches all aspects of our lives, but mostly it consists of black boxes. We need to make sure that we can trust them. Until now, consumers had no way of knowing which connected devices are trustworthy, or if the companies making them employ good, responsible data practices.

Who is this for?

The Trustable Technology Mark is for the companies who lead the way in trustable technology and user rights. It communicates a company’s commitment to a higher standard, so that consumers can make better, more informed decisions about the connected devices in their lives.

For those companies who already have done the hard work, documenting their work is easy and quick. The certification process is free.

Certified Products

The Trustable Technology Mark is used by companies that lead the way in trustworthy technology and respecting user rights. Startups and global tech companies alike are welcome to apply for the Trustmark.

Apply & certify your product today!

The process is free, and the assessment results will only be shared publicly if the Trustmark application was successful.

How does the trustmark work?

The Trustable Technology Mark evaluates 5 dimensions that are essential to establish the trustworthiness of a connected device. The application consists of a self-assessment questionnaire followed by a review by experts from the ThingsCon network.

Privacy & Data Practices

Is it designed using state of the art data practices, and respectful of user rights?


Is it made clear to users what the device does and how data might be used?


Is it designed and built using state of the art security practices and safeguards?


How robust is the device and how long of a life cycle can a consumer reasonably expect?


How open are both the device and the manufacturer‘s processes? Is open data used or generated?

  • Introducing the Trustable Technology Mark: A Better Way to Evaluate IoT Products

    Note: This blog post is cross-posted from Medium. A new tool by ThingsCon in Berlin will help consumers identify which devices truly respect their privacy and security starting 6 December 2018. Every day, millions of consumers rely on trustmarks to make informed purchases. These simple icons convey critical information, like whether or not food is […]


  • Trustable Technology Mark: Pre-Launch Notes

    We’re in the final stages of launching the Trustable Technology Mark, ThingsCon‘s trustmark for IoT. Today I wanted to share some updates on where we stand, some of the decisions that led us here, and what’s going to happen next. But first things first: Special thanks to the ThingsCon community for the priceless input, to […]


Our Partners

A wide range of partner organizations from academia, policy, and design practice contribute to the Trustmark and use it in their research and practice.

The Trustable Technology mark is a ThingsCon initiative. It is developed with support from the Mozilla Foundation in the form of a Mozilla Fellowship for project lead and ThingsCon co-founded Peter Bihr.

Don’t hesitate to contact us at: info@trustabletech.org