A trustmark for the Internet of Things (IoT):

The Trustable Technology Mark empowers consumers to make informed decisions & enables companies to prove their connected products are trustworthy.


The Internet of Things increasingly touches all aspects of our lives, but mostly it consists of black boxes. We need to make sure that we can trust them. Until now, consumers had no way of knowing which connected devices are trustworthy, or if the companies making them employ good, responsible data practices.

Who is this for?

The Trustable Technology Mark is for the companies who lead the way in trustable technology and user rights. It communicates a company’s commitment to a higher standard, so that consumers can make better, more informed decisions about the connected devices in their lives.

For those companies who already have done the hard work, documenting their work is easy and quick. The certification process is free.

Certified Products

The Trustable Technology Mark is used by companies that lead the way in trustworthy technology and respecting user rights. Startups and global tech companies alike are welcome to apply for the Trustmark.

Apply & certify your product today!

The process is free, and the assessment results will only be shared publicly if the Trustmark application was successful.

How does the Trustmark work?

The Trustable Technology Mark evaluates 5 dimensions that are essential to establish the trustworthiness of a connected device. The application consists of a self-assessment questionnaire followed by a review by experts from the ThingsCon network.

Privacy & Data Practices

Is it designed using state of the art data practices, and respectful of user rights?


Is it made clear to users what the device does and how data might be used?


Is it designed and built using state of the art security practices and safeguards?


How robust is the device and how long of a life cycle can a consumer reasonably expect?


How open are both the device and the manufacturer‘s processes? Is open data used or generated?

  • Trustable Technology Mark: What we learned in year 1

    Within the ThingsCon network, and with the generous support of the Mozilla Foundation, we developed and launched the Trustable Technology Mark, a trustmark for connected products. Why do we need a trustmark for the Internet of Things (IoT)? Most connected products (IoT for short) are essentially black boxes: As consumers we don’t really know what’s […]


  • Note: Temporarily pausing Trustmark reviews while we improve internal processes

    Just a quick note: We’ll be temporarily pausing reviews while setting up more robust review structures and processes, as well as improved governance structures. This is a good sign: It’s time to ramp up our review capacity, and to iteratively improve our workflows based on a few months of learning. In the meantime, the application […]


  • Continuing the Quest for More Trustable Tech

    Please note that this is cross-posted from Medium. Six years ago, the ThingsCon community set out on a mission: to help create a human-centric & responsible IoT. An important part of this mission was to create a reliable, simple way for consumers to determine whether a connected device meets their privacy and security needs. Why? […]


Our Partners

A wide range of partner organizations from academia, policy, and design practice contribute to the Trustmark and use it in their research and practice.

The Trustable Technology mark is a ThingsCon initiative. It is developed with support from the Mozilla Foundation in the form of a Mozilla Fellowship for project lead and ThingsCon co-founded Peter Bihr.

Don’t hesitate to contact us at: trustabletech@thingscon.org